Retention campaign
Donors who submit a cancellation are contacted by phone. Depending on the reason for the cancellation, the call agent offers alternatives to the original donation – such as a lower donation amount or a different payment interval. In addition, the agent collects valuable insights into the reasons for the cancellation.
Lost donors
Donors who withdraw their support for a charity are contacted by phone as quickly as possible. The agent asks whether a different donation amount or payment interval might be an alternative to cancellation. Valuable insights are also collected and fed into the overall donor acquisition processes.
Advantages of retention campaigns
Donors who withdraw their consent for a recurring donation will be contacted as soon as possible. Clearly defined alternatives (amount, interval, etc.) will be offered.
