{"id":14473,"date":"2025-02-25T11:34:00","date_gmt":"2025-02-25T10:34:00","guid":{"rendered":"https:\/\/www.corris.com\/?p=14473"},"modified":"2026-01-12T17:06:11","modified_gmt":"2026-01-12T16:06:11","slug":"long-term-donor-retention","status":"publish","type":"post","link":"https:\/\/www.corris.com\/en\/blog\/long-term-donor-retention\/","title":{"rendered":"Long-term Donor Retention: Strategies for Sustainable Fundraising"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14473\" class=\"elementor elementor-14473 elementor-14073\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75ef981 e-flex e-con-boxed e-con e-parent\" data-id=\"75ef981\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-00e69c4 e-con-full ratio-m2-3-1 e-flex e-con e-child\" data-id=\"00e69c4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-235fcb3 e-flex e-con-boxed e-con e-parent\" data-id=\"235fcb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bc5da6f e-con-full e-flex e-con e-child\" data-id=\"bc5da6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37d88ff elementor-widget elementor-widget-heading\" data-id=\"37d88ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Long-term Donor Retention: Strategies for Sustainable Fundraising<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07c46f5 p-2 meta-blog elementor-widget elementor-widget-post-info\" data-id=\"07c46f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bf5373e elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.corris.com\/en\/blog\/category\/know-how-en\/\" class=\"elementor-post-info__terms-list-item\">Know-How<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6bc09b8 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>25.02.2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56ad3c9 e-con-full e-flex e-con e-child\" data-id=\"56ad3c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b14f200 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b14f200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e45d23 elementor-widget elementor-widget-text-editor\" data-id=\"6e45d23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Winning donors is only the first step \u2013 retaining them in the long term is just as crucial.<\/p><p>Karin Ackermann, Head of the Services Center at Corris, offers insights into effective strategies for donor retention. These strategies involve not only classic communication channels but also innovative approaches such as welcome calls, retention strategies, and digital platforms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7de524 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b7de524\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2cdcab7 e-con-full e-flex e-con e-child\" data-id=\"2cdcab7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5974f3 elementor-widget elementor-widget-heading\" data-id=\"e5974f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Welcome Calls: The First Impression Counts\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5310642 p-2 elementor-widget elementor-widget-text-editor\" data-id=\"5310642\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For various NGOs, Corris conducts so-called \u201cwelcome calls.\u201d The goal is to greet donors on every available channel and show them appreciation. If a person has provided a phone number, they are called and thanked for their donation. This call can be combined with a brief quality check where the donor is asked about their experience with the conversation.<br \/>If the person cannot be reached, a message is left on the voicemail whenever possible, which is often received positively. Interestingly, this group tends to have the lowest cancellation rate and a higher realization rate. One possible explanation is that voicemail messages are often listened to during quieter moments when donors have time to truly engage with the topic. If leaving a message is not possible, an alternative welcome email or SMS is sent \u2013 ideally accompanied by a video. Particularly among younger target groups, WhatsApp would be an even more effective alternative to SMS, although this is currently still on the horizon.<br \/>\u201cWhen I hear how our call agents speak with the donors, I see how much valuable feedback we receive. I am convinced that through the call we convey to the donors a sense of importance and professionalism. Have they really committed wholeheartedly? For me, this is where donor retention begins,\u201d emphasizes Karin Ackermann.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61d525d elementor-widget elementor-widget-heading\" data-id=\"61d525d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Retention Calls: When a Cancellation Becomes an Opportunity\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b6a502 p-2 elementor-widget elementor-widget-text-editor\" data-id=\"3b6a502\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Retention calls come into play when donors wish to cancel their support. In such cases, the aim is to reach the person by phone and offer alternatives. This can include suspending payments, adjusting the donation interval, or reducing the donation amount. The objective is to find a solution that accommodates the donor while maintaining their connection to the organization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16a7945 elementor-widget elementor-widget-heading\" data-id=\"16a7945\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Thoughtful Donor Journeys: The Story Must Continue<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efc8bb6 p-2 elementor-widget elementor-widget-text-editor\" data-id=\"efc8bb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Another important tool for donor retention is the concept of the donor journey. However, these journeys are only effective if they are thoughtfully designed from start to finish. \u201cIt is no use simply sending three emails and then suddenly stopping. A donor journey must make sense throughout. If I tell a story, I cannot stop after the third chapter \u2013 otherwise I will never know how the book ends,\u201d explains Ackermann.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fc1ced elementor-widget elementor-widget-heading\" data-id=\"6fc1ced\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Donation Service Platform: An Innovative Approach to Reducing Cancellations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aefd7ba p-2 elementor-widget elementor-widget-text-editor\" data-id=\"aefd7ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At the end of 2023, Corris launched the \u201cDonation Service Platform\u201d with three pilot customers. This platform allows donors to easily make address changes, adjust contributions, or even cancel their donation online. Before confirming any change, donors go through a structured dialogue where they receive information about the supported projects. The aim is to guide donors toward a conscious decision and, ideally, to prevent a complete cancellation.<br \/>Early insights show that when visiting the donation service platform, sponsoring members are often dissuaded from their intent to cancel even before making any changes. Additionally, donors can be persuaded to avoid cancellation by switching to a different payment method or adjusting their donation amount. Another advantage is that the platform significantly reduces administrative efforts, as manual cancellation confirmations are no longer necessary \u2013 everything is automated.<br \/>\u201cThe idea behind the donation service platform is that we can scale this service to offer it widely to our customers,\u201d says Ackermann.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80cde60 elementor-widget elementor-widget-heading\" data-id=\"80cde60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion: The Right Mix Makes the Difference<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12ed2e0 p-2 elementor-widget elementor-widget-text-editor\" data-id=\"12ed2e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A well-considered mix of various donor retention measures pays off \u2013 donors can indeed be retained in the long term. With the right strategy, it is possible to strengthen the relationship with them and reduce the cancellation rate. In addition to donor acquisition, Corris offers tailored services for long-term retention.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99472f3 e-flex e-con-boxed e-con e-parent\" data-id=\"99472f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b83ecd6 e-flex e-con-boxed e-con e-parent\" data-id=\"b83ecd6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d992d elementor-widget elementor-widget-image\" data-id=\"c0d992d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/cdn.corris.com\/wp-content\/uploads\/2025\/02\/01121220\/Karin_Ackermann-2.jpg\" class=\"attachment-full size-full wp-image-14221\" alt=\"Karin Ackermann Leitung Services bei Corris AG\" srcset=\"https:\/\/cdn.corris.com\/wp-content\/uploads\/2025\/02\/01121220\/Karin_Ackermann-2.jpg 200w, https:\/\/cdn.corris.com\/wp-content\/uploads\/2025\/02\/01121220\/Karin_Ackermann-2-150x150.jpg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9365aaf e-con-full e-flex e-con e-child\" data-id=\"9365aaf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5348790 elementor-widget elementor-widget-heading\" data-id=\"5348790\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Karin Ackermann<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3c8297 p-2 elementor-widget elementor-widget-text-editor\" data-id=\"a3c8297\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Karin Ackermann has been leading the Data Management department for 16 years and has been responsible for the Contact Center at Corris since 2019. With her extensive experience, she has significantly contributed to developing effective strategies for donor retention and is continuously committed to innovative solutions in this area.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f9a782 e-flex e-con-boxed e-con e-parent\" data-id=\"7f9a782\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7695668 elementor-widget elementor-widget-heading\" data-id=\"7695668\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Further articles <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5101199 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.pcp-filter-by.pcp-bar.fl_button::-webkit-scrollbar { display: none;}.pcp-filter-bar .pcp-filter-by.pcp-bar.fl_button .fl_radio { flex-shrink: 0;}@media(min-width: 1025px) {.pcp-filter-bar .pcp-filter-by.pcp-bar.fl_button.filter-category input ~ div {line-height: 1.7em;} .pcp-filter-bar .pcp-filter-by.pcp-bar.fl_button.filter-category label { margin: 0px 45px 0px 0px !important; } .pcp-filter-bar { margin-bottom: 50px; }}\/* Blog Archiv end *\/<\/style><div id=\"pcp_wrapper-20730\" class=\"sp-pcp-section sp-pcp-container pcp-wrapper-20730 pcp-carousel-wrapper pcp_same_height standard\" data-sid=\"20730\" data-lang=\"en_US\" data-current_post_id=\"14473\"><div id=\"sp-pcp-id-20730\" class=\"swiper-container sp-pcp-carousel bottom_center carousel_layout\" dir=\"ltr\" layout=\"carousel_layout\" data-carousel='{\"mode\":\"standard\", \"speed\":600, \"ticker_speed\":3000, \"ticker_width\":250, \"items\":2.71, \"spaceBetween\":15, \"navigation\":true, \"pagination\": true, \"autoplay\": false, \"autoplay_speed\": 2000, \"loop\": false, \"autoHeight\": false, \"lazy\": true, \"effect\": \"slide\", \"simulateTouch\": true, \"slider_mouse_wheel\": false, \"slider_free_mode\": true, \"allowTouchMove\": true, \"dynamicBullets\": false, \"bullet_types\": \"dots\", \"center_mode\": false, \"slidesRow\": {\"lg_desktop\": 1, \"desktop\": 1, \"tablet\": 1, \"mobile_landscape\": 1, \"mobile\": 1}, \"responsive\": {\"lg_desktop\": 1461, \"desktop\": 1024, \"tablet\": 768, \"mobile_landscape\": 500}, \"slidesPerView\": {\"lg_desktop\": 2.71, \"desktop\": 2.5, \"tablet\": 2.5, \"mobile_landscape\": 1.8, \"mobile\": 1.3}, \"slideToScroll\": {\"lg_desktop\": 1, \"desktop\": 1, \"tablet\": 1, \"mobile_landscape\": 1, \"mobile\": 1 }, \"navigation_mobile\": true, \"pagination_mobile\": true, \"stop_onHover\": true, \"enabled\": true, \"prevSlideMessage\": \"&lt;\", \"nextSlideMessage\": \"&gt;\", \"firstSlideMessage\": \"This is the first slide\", \"lastSlideMessage\": \"This is the last slide\",\"keyboard\": \"true\", \"paginationBulletMessage\": \"Go to slide {{index}}\" }'><div class=\"swiper-wrapper\"><div class=\"swiper-slide swiper-lazy sp-smart-pro-item\"><div class=\"sp-pcp-post pcp-item-22706\" data-id=\"22706\"><div class=\"pcp-post-thumb-wrapper\"><div class=\"sp-pcp-post-thumb-area\"><a class=\"sp-pcp-thumb\" aria-label=\"feature_image\" href=\"https:\/\/www.corris.com\/en\/blog\/30-years-of-corris-three-decades-of-face-to-face-fundraising-in-switzerland\/\" target=\"_self\" ><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/cdn.corris.com\/wp-content\/uploads\/2025\/09\/18143549\/Jubilaeumsfest_Corris.jpg\" width=\"1920\" height=\"960\" alt=\"Baldwin Bakker \u2013 CEO of Corris AG \u2013 gives a speech at the 30th anniversary celebration.\"><\/a><\/div><\/div><h4 class=\"sp-pcp-title\"><a href=\"https:\/\/www.corris.com\/en\/blog\/30-years-of-corris-three-decades-of-face-to-face-fundraising-in-switzerland\/\" target=\"_self\">30 Years of Corris \u2013 Three Decades of Face-to-Face Fundraising in Switzerland<\/a><\/h4><div class=\"sp-pcp-post-meta\"><ul><li class=\"sps-meta-type-date\"><time class=\"entry-date published updated\">08.09.2025<\/time><\/li> <li class=\"sps-meta-type-taxonomy\"><a href=\"https:\/\/www.corris.com\/en\/blog\/category\/news-en\/\" rel=\"tag\">News<\/a><\/li><\/ul><\/div><\/div><\/div><div class=\"swiper-slide swiper-lazy sp-smart-pro-item\"><div class=\"sp-pcp-post pcp-item-14440\" data-id=\"14440\"><div class=\"pcp-post-thumb-wrapper\"><div class=\"sp-pcp-post-thumb-area\"><a class=\"sp-pcp-thumb\" aria-label=\"feature_image\" href=\"https:\/\/www.corris.com\/en\/blog\/moving-in-ticino\/\" target=\"_self\" ><img decoding=\"async\" src=\"https:\/\/cdn.corris.com\/wp-content\/uploads\/2024\/03\/03140822\/Umzug_im_tessin.jpg\" width=\"1920\" height=\"960\" alt=\"Das Corris-Team in Bellinzona, Tessin sitzt in den neuen B\u00fcror\u00e4umlichkeiten.\"><\/a><\/div><\/div><h4 class=\"sp-pcp-title\"><a href=\"https:\/\/www.corris.com\/en\/blog\/moving-in-ticino\/\" target=\"_self\">Moving in Ticino: A Fresh Start in Bellinzona<\/a><\/h4><div class=\"sp-pcp-post-meta\"><ul><li class=\"sps-meta-type-date\"><time class=\"entry-date published updated\">26.03.2024<\/time><\/li> <li class=\"sps-meta-type-taxonomy\"><a href=\"https:\/\/www.corris.com\/en\/blog\/category\/news-en\/\" rel=\"tag\">News<\/a><\/li><\/ul><\/div><\/div><\/div><div class=\"swiper-slide swiper-lazy sp-smart-pro-item\"><div class=\"sp-pcp-post pcp-item-14629\" data-id=\"14629\"><div class=\"pcp-post-thumb-wrapper\"><div class=\"sp-pcp-post-thumb-area\"><a class=\"sp-pcp-thumb\" aria-label=\"feature_image\" href=\"https:\/\/www.corris.com\/en\/blog\/spin-off-of-the-agency-lazoona\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.corris.com\/wp-content\/uploads\/2022\/11\/07151525\/Ausgruendung_Lazoona.jpg\" width=\"1920\" height=\"960\" alt=\"Eine junge Frau steht vor einem Hauseingang und dr\u00fcckt auf eine Klingel \u2013 als Haust\u00fcr-Fundraisinerin f\u00fcr Lazoona.\"><\/a><\/div><\/div><h4 class=\"sp-pcp-title\"><a href=\"https:\/\/www.corris.com\/en\/blog\/spin-off-of-the-agency-lazoona\/\" target=\"_self\">Spin-off of the Successful Door-to-Door Agency &#8220;Lazoona&#8221;<\/a><\/h4><div class=\"sp-pcp-post-meta\"><ul><li class=\"sps-meta-type-date\"><time class=\"entry-date published updated\">02.11.2022<\/time><\/li> <li class=\"sps-meta-type-taxonomy\"><a href=\"https:\/\/www.corris.com\/en\/blog\/category\/news-en\/\" rel=\"tag\">News<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"pcp-pagination swiper-pagination dots\"><\/div><div class=\"pcp-button-next swiper-button-next bottom_center\"><i class=\"sps-icon-right-open-big\"><\/i><\/div><div class=\"pcp-button-prev swiper-button-prev bottom_center\"><i class=\"sps-icon-left-open-big\"><\/i><\/div><\/div><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Winning donors is only the first step \u2013 retaining them in the long term is just as crucial. Karin Ackermann, Head of the Services Center at Corris, offers insights into effective strategies for donor retention. These strategies involve not only classic communication channels but also innovative approaches such as welcome calls, retention strategies, and digital [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":14228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"sp_smart_badges":[],"class_list":["post-14473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-know-how-en"],"acf":{"intro":""},"_links":{"self":[{"href":"https:\/\/www.corris.com\/en\/wp-json\/wp\/v2\/posts\/14473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.corris.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.corris.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.corris.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.corris.com\/en\/wp-json\/wp\/v2\/comments?post=14473"}],"version-history":[{"count":3,"href":"https:\/\/www.corris.com\/en\/wp-json\/wp\/v2\/posts\/14473\/revisions"}],"predecessor-version":[{"id":23232,"href":"https:\/\/www.corris.com\/en\/wp-json\/wp\/v2\/posts\/14473\/revisions\/23232"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.corris.com\/en\/wp-json\/wp\/v2\/media\/14228"}],"wp:attachment":[{"href":"https:\/\/www.corris.com\/en\/wp-json\/wp\/v2\/media?parent=14473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.corris.com\/en\/wp-json\/wp\/v2\/categories?post=14473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.corris.com\/en\/wp-json\/wp\/v2\/tags?post=14473"},{"taxonomy":"sp_smart_badges","embeddable":true,"href":"https:\/\/www.corris.com\/en\/wp-json\/wp\/v2\/sp_smart_badges?post=14473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}