Upgrade Campaign
Call agents contact existing donors to thank them for their support. The agent presents a specific project or cause and asks whether the donor would consider increasing their contribution. Donors also have the opportunity to ask questions or receive helpful information. Upgrade campaigns are a well-established standard product with a proven track record of success.
Maximise donations with minimal effort
An average donor remains loyal to a non-profit organisation for around seven years.
During this time, donors should be contacted by phone several times with a request to increase their donation (upgrading). The reason: few fundraising methods are as effective as a well-executed phone call with active donors and a clear ask to raise their contribution.
Corris has extensive experience with upgrade campaigns and can estimate the upgrading potential with a high degree of accuracy.
Donors are contacted shortly before their donation is due. The agent thanks them for their upcoming contribution and presents a current project, asking whether they would consider increasing their support.
Advantages of upgrade campaigns
- Maximising the existing donor base
- Cost-effective fundraising method
- Relationship building by phone and stronger donor loyalty
- Easily predictable upgrade potential
- Proven success with Corris
